Hi, I’m Christian.

Founder of Postbuddy.

People often ask "where did the idea come from?". Heres our story...

Remember the early 2000s?

The web created a gold rush. Ads were cheap, emails got opened, and reaching customers felt effortless.

But nothing stays easy forever.

Today, algorithms struggle. Email open rates plummet. Customers drown in digital noise.

I saw this firsthand at my previous company. So many great potential customers, yet we just couldn't reach them!

Then, a simple idea hit me: What if we sent them a letter?

Easier said than done.

Two full workdays later, exhausted, I finally reached the post office clutching my first 100 letters. The process was excruciating - printing, handwriting addresses, sealing envelopes…

Worse was paying over 3€ per letter. And that’s before counting my own time.

It just had to work…

Luckily it did. Direct mail became a cornerstone in our marketing, so we automated it for ourselves - then for our customers.

Today the company (Resights) sends 540.000 letters a year.

Yet the potential was even greater. Thats why we build Postbuddy.

But Isn't Direct Mail dying?

True

So what do we believe that most people miss?

The potential if you make direct mail 10x easier.

When Shopify was founded, about 50.000 webshops existed. Investors doubted the market was big enough.

Today, Shopify alone has over 5 million customers - 100x the number of webshops that existed back then.

Why do I mention this? Because between demand and supply, lies friction.

Direct mail is powerful, but expensive and complicated. Just like starting a webshop was when Shopify was founded.

This friction exists in three ways:

1) Price friction.

Letters typically cost over €3. By bundling a large volume, we reduce the cost to just above 1€.

2) Human friction.
Imagine having to call a person, every time you wanted to set up a Meta ad. Ridiculous, right?

Yet that's direct mail today—manual, slow, painful. We've made sending letters as easy as sending emails. Seriously.

3) Technology friction.
Direct mail tech is stuck in the past and automating it is unheard of.

Luckily, our technology enables direct mail to run on 'autopilot'. Import segments, launch automated campaigns, and adjust campaign budgets with a single click.

For the first time, direct mail is frictionless. What once took 2 days, now takes 2 hours.

It allows brands to reconnect with lost customers - not by spamming inboxes - but by genuinely delighting them.

Thank you for reading!